DigitalGuider highlights Google Search Console's new multimodal search data

DigitalGuider says Google’s new Search Console reporting gives site owners a clearer look at traffic from image-based searches, including Lens and Circle to Search. The update could help ecommerce and visual-first businesses measure how users find pages through multimodal search, even though query-level data is not included.

Why it matters: - Google’s new reporting gives businesses a better read on how images influence discovery in Search Console. - Ecommerce and other visual-first sites can use the data to identify pages getting clicks from image-led searches. - The update matters because multimodal search is growing, but traditional query data does not capture these image-based paths.

What happened: - DigitalGuider reviewed Google’s latest Search Console update and its impact on website visibility. - Google launched the feature on September 24, 2026, as a new option inside the Web search type in the Search Console Performance report. - The rollout is global. - The reporting covers Google Lens, Circle to Search on Android, image uploads to Google Search, and Chrome’s right-click "Search this image" feature.

The details: - The new report separates traditional text searches from searches that use an image. - Site owners can review the pages receiving this traffic and compare performance by available dimensions such as country and device. - The data does not include specific search queries because multimodal searches rely on images instead of text. - Google says the metrics appear only for sites that receive traffic from these search types, so not every property will show the data right away. - Product and service pages that receive image-based clicks can signal that users reached those pages through visual search, even though the search image itself is not revealed. - DigitalGuider says businesses should review image assets, page content, image descriptions, and site structure to make pages easier for search engines to understand. - DigitalGuider also points to SEO services and digital marketing analysis as ways to connect image-driven traffic with broader marketing goals.

Between the lines: - The update signals that Google is treating visual discovery as a bigger part of search behavior, not a side feature. - The lack of query data limits precision, so businesses will need to rely more on page-level patterns and conversion analysis. - The new report is useful, but it is not a full picture on its own.

What’s next: - DigitalGuider recommends checking the Web search section in Search Console when the new multimodal option appears. - Businesses should identify pages that receive traffic from image-based searches and compare them with traditional search performance. - DigitalGuider also suggests exporting Search Console data for deeper analysis and reporting. - Companies should fold the results into broader SEO and digital marketing strategy as search becomes more visual.

The bottom line: - Google’s new Search Console reporting gives businesses a new lens on image-assisted discovery, but it stops short of showing the exact queries behind that traffic. - DigitalGuider says the value is in pairing the new data with content, structure, and conversion analysis.