Surcheros opens new Waycross restaurant with burrito giveaway

Surcheros opened a new corporate restaurant on Memorial Drive in Waycross, Georgia, and is marking the launch with a ribbon cutting and free burritos for a year promotion on Aug. 18. The move expands the Tex-Mex chain’s footprint in Georgia and adds dine-in, pickup, catering and delivery options for local customers.

Why it matters: - The new Waycross location gives Surcheros a bigger presence in Georgia and adds another dining option for customers in the area. - The opening promotion is designed to drive traffic fast, with a limited giveaway tied to app use and in-store purchases.

What happened: - Surcheros opened a new corporate restaurant at 2330 Memorial Dr. in Waycross, Georgia. - The restaurant is celebrating its grand opening on Tuesday, Aug. 18, 2026. - A ribbon-cutting ceremony is scheduled for the opening day. - The first 100 customers who make a purchase and scan their receipt in the Surcheros app will receive Free Burritos for a Year.

The details: - The giveaway covers 52 entrées, credited as one burrito or entrée per week to the winner’s rewards account. - The reward must be used within the week it is credited. - Participants must be at least 16 years old. - The Waycross restaurant serves bowls, tacos, grilled burritos and quesadillas. - Customers can choose from premium meats and vegetables. - The menu includes more than 25 toppings and a variety of signature sauces. - The location has a spacious dine-in area. - Pickup is available with reserved curbside parking. - Catering is available. - Delivery is available through DoorDash and Uber Eats. - Store hours are Monday through Thursday, Saturday and Sunday from 10:30 a.m. to 9 p.m., and Friday from 10:30 a.m. to 9:30 p.m. - More information is available on the company’s website. - Surcheros also directs customers to its social media account @Surcheros.

Between the lines: - Founder and CEO Luke Christian framed the opening as part of Surcheros’ expansion in Waycross and a broader investment in Georgia. - The company is leaning on its Southern hospitality brand and custom-made Tex-Mex menu to build loyalty as it grows. - The opening reflects a push to combine dine-in traffic with app engagement, curbside pickup and third-party delivery.

What’s next: - Surcheros says it plans continued expansion across the Southeast. - The company is also recruiting franchise interest through its franchising page at franchising information. - Guests in Waycross can start using the new restaurant immediately once it opens on Aug. 18.

The bottom line: - Surcheros is using a new Waycross restaurant and a high-value opening giveaway to deepen its Georgia footprint and attract repeat customers fast.