CB/I Digital shortlisted for Best PPC Campaign at 2026 US Agency Awards

CB/I Digital earned a 2026 US Agency Awards shortlist for its Chan Luu paid media campaign, which helped the luxury brand launch a new ready-to-wear line while keeping jewelry performance strong. The campaign drove 86% revenue growth in the first four months of 2026 and pushed RTW to nearly half of total brand revenue.

Why it matters: - The shortlist highlights how paid media can support a brand expansion without sacrificing efficiency in the core business. - Chan Luu used the campaign to enter a more competitive luxury apparel category while preserving momentum in its jewelry line. - The results suggest AI-driven planning and channel strategy can help brands scale inventory, demand, and spend at the same time.

What happened: - CB/I Digital was shortlisted for Best PPC Campaign at the 2026 US Agency Awards for work with Chan Luu. - The campaign supported Chan Luu’s launch of a new ready-to-wear apparel category. - CB/I Digital has partnered with Chan Luu since 2018. - Over the first five years of the relationship, CB/I Digital grew the brand more than 4X. - In the first four months of 2026, Chan Luu revenue grew 86%. - Ready-to-wear grew more than 5X year over year and reached nearly half of total brand revenue.

The details: - CB/I Digital built a dual-track strategy across Google and Meta. - The jewelry business focused on retention and high-intent search. - The ready-to-wear launch used aggressive prospecting toward luxury fashion audiences. - The campaign used Conative AI, CB/I Digital’s AI-powered inventory forecasting and demand planning platform for ecommerce brands. - Conative AI informed a product-focused strategy that helped identify potential best sellers. - Conative AI also helped maintain stock levels to support higher marketing spend. - Mike Le, chief operating officer at CB/I Digital, said Chan Luu trusted the agency to take a big swing at a critical moment for the brand. - Le said the campaign showed how channel expertise, AI systems, and operational intelligence can function as one growth engine.

Between the lines: - The shortlisting points to increasing demand for PPC work that connects media buying with merchandising and inventory planning. - CB/I Digital is positioning AI as an operational tool, not just a reporting layer. - The award nod also reinforces the agency’s broader pitch as an AI-first performance marketing shop. - CB/I Digital has won or been recognized for more than 15 awards over the past three years, including the US Agency Award for Best Use of AI in 2025 for work with First Citizens Bank.

What's next: - Winners of the 2026 US Agency Awards will be announced later this year. - The full shortlist is available at usagencyawards.com. - CB/I Digital says more information about the agency is available at cbidigital.com.